Phoenix and I grew up together, and the Arizona Republic article about the GPEC reminded me that Phoenix is really built on marketing and sales. While Arizona has some homegrown industries, Phoenix has perpetually relied on its salesmen to survive. When surviving on growth and expansion, any business or state must have great salespeople. And they’ve been great. They have been selling Phoenix for decades. Indeed, when I took a class on the history of Phoenix at Arizona State, the early marketing slogan was the “Three Cs”–cotton, climate, and citrus.
And those marketing efforts were critical to the growth and concentration of the majority of wealth and power in Phoenix in the real estate development industry, an industry with sophisticated sales forces.
So, I’m not surprised that the guys running GPEC focus primarily on attracting jobs from out of state employers. Drawing a new Intel or Google campus with thousands of new jobs filled by people likely to qualify for mortgages is exactly the kind of high impact deal that real estate developers must have to keep growing.
But I think the salesmen are chasing a shrinking market of jobs and stagnating national salaries. For every dream of a new Google campus comes ten realities of another call center.
What the rest of Arizona’s citizens–those of us who don’t own a real estate development company–need is to stop depending on finding jobs out of state, at least a little. To really have a vibrant and robust economy, the state should focus on creating more locally owned businesses, so I’d rather see a “tax incentive” for in state entrepreneurs.
Don’t get me confused with one of those anti-growth guys. I’m very pro-growth, and I’d love to see a new Wal-Mart born tomorrow. I just think Phoenix would be smart if it tried to help start a new Wal-Mart here where the really high income corporate jobs can stay, rather than trying simply to attract yet another call center with low wages, subject to out of state interests.
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